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Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices. The new tool is currently in open beta and available at web.dev. Web.dev is designed to help developers and site owners apply modern web capabilities by providing analysis and recommendations. Google says this tool is the culmination of 10+ years learning about user needs.

In an effort to help site owners provide the best possible experience for users, web.dev has audits for SEO, performance, accessibility, and more.

The tool looks for:

  • Performance: Audits for metrics like first paint and time to interactive to determine lag.
  • PWA: Assesses your page against the baseline Progressive Web App Checklist.
  • Best Practices: Looks for everything from HTTPS usage to correct image aspect ratios.
  • SEO: Checks for best practices to ensure your site is discoverable.
  • Accessibility: Checks for common issues that may prevent users from accessing your content.

Any site can be measured simply by entering the URL.

The new tool is currently in open beta and available at web.dev

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